The Group is dedicated to offering the finest customer service. It led the market by introducing customer care ambassadors in shopping malls as early as in 1997 and turned the usual information counters into customer care centres with well-trained staff. The friendly ambassadors in uniform are a hallmark of Group malls.

The ambassadors collect customers' views on trade mix and facilities as a reference for enhancement. The Group holds customer care ambassador elections regularly, when shoppers can vote for their favourite ambassadors to encourage outstanding staff and enhance communication with customers.

The Group's malls offer a wide range of attentive services, including baby strollers, taxi booking, handset battery charging, first aid and more. The customer care centres are refurbished from time to time and the uniforms of customer care ambassadors are tailored for different malls to stay current.